ENTERTAINMENT LEADER SANDY GRUSHOW JOINS MEDIALINK LLC AS FIRST CHIEF CREATIVE OFFICER

In newly created position, the former Fox Television Chairman will build and run content creation efforts for the media advisory firm.

Los Angeles, CA – January 22, 2010 Sandy Grushow, former Chairman of Fox Television Entertainment Group, who most recently launched digital entertainment studio Filmaka, has joined MediaLink LLC as the media advisory firm’s first Chief Creative Officer, it was announced today by MediaLink LLC Chairman, Chief Executive Officer, Michael E. Kassan.

In his new role, Grushow will spearhead content ideation and development of branded entertainment for MediaLink's clients and their agencies. MediaLink’s client roster includes such blue-chip companies as Microsoft, AT&T, Unilever, General Electric, MySpace and GlaxoSmithKline. The consultancy also will continue to work closely with agency units such as GroupM Entertainment, connectivetissue, The Third Act (Digitas) and others.

"Sandy’s pioneering background in creating and executing marketing and branding strategies, combined with his expertise in content creation and familiarity with both Hollywood and Madison Avenue, is a perfect fit for what we are trying to accomplish at MediaLink," said Kassan. "Content is inseparable from strategy in the communications ecosystem of today, and content creators like Sandy, who understand the dynamics of marketing, are indispensable to success. We are thrilled to be able to work with him and to offer clients the benefits of his unparalleled insights and experience."

"With the changes that continue to take place in all aspects of media, it’s the perfect time for me to take the skills that I applied in the entertainment arena into the consumer product realm," said Grushow. "I’m looking forward to breaking new ground and, when appropriate, bringing both worlds together to create unique and memorable content of all kinds."

MediaLink is the first consultancy to concentrate on the still-developing nexus of marketing, entertainment, technology and media. Its wide-ranging work for some of the world’s largest companies include Ensemble, the pioneering branded content joint venture between MediaLink and Interpublic media services unit Mediabrands; the reorganization of the MySpace sales force under the leadership of MediaLink President Wenda Harris Millard; and several projects in which MediaLink is helping clients restructure their marketing organizations to meet the challenges of the 21st Century.

Grushow began his career at the FOX network in 1988 as senior vice president of advertising and promotion, where he was one of the key architects in creating and implementing the new network’s brand identity and was responsible for launching such shows as "The Simpsons," "In Living Color" and "Beverly Hills 90210." He was upped to executive vice president of Fox Entertainment in 1991, and named president in 1992. In 1997, Grushow was named president of Twentieth Century Fox Television, which under his leadership rose from being the eighth-ranked studio, with just five series on primetime, to the leader in network television production. In 1999, he was given added oversight of the network he helped to build and appointed chairman of Fox Television Entertainment Group. During his career at the Fox network, Grushow helped bring to air such hits as "The X-Files," "Melrose Place," "Party of Five," "Malcolm in The Middle," "American Idol," "24," "The OC," "The Bernie Mac Show" and the Emmy-winning "Arrested Development," among many others. Most recently, Grushow launched the digital entertainment studio, Filmaka, a worldwide community of writers and directors focused on the creation of branded entertainment. The Filmaka community has created content for such clients as Ford Motor Company, Lincoln Mercury, Cisco, and, most recently, DirecTV.

The entertainment marketing veteran is the latest high-profile executive to join the company in the past year, including Internet advertising pioneer Millard, former Yahoo! sales chief and co-CEO of Martha Stewart Omnimedia; former Entertainment Weekly and Advertising Age publisher and branded content leader Scott Donaton, who runs Ensemble; and Jeff Cole, Director of the Center for the Digital Future and a Research Professor at the USC Annenberg School for Communication, who is a senior advisor to the firm.