MediaLink LLC, a Los Angeles and New York City-based advisory firm provides critical counsel and strategic direction to the media, advertising, entertainment and technology industries and to companies and institutional investors that interact with those sectors. MediaLink is a partner to its clients in the implementation of strategy assuring that deliverables meet promises and expectations. MediaLink’s goal is to deliver measurable results that increase brand and shareholder value.

Working with global brands such as Microsoft, AT&T, Unilever, Home Depot, Colgate-Palmolive, The Walt Disney Company, Viacom, Fox Television Studies, Comcast, Bain & Co., GSO Capital (Blackstone), Cerberus Capital Management, General Atlantic, Fremantle, General Motors, and Sony, MediaLink delivers advice, strategy and execution on financial and organizational restructurings, strategic alliances and acquisitions, integrated brand building, new revenue opportunities, strategic marketing and brand development, technology solutions for media, media sales and revenue generation, business development, organizational planning, liaison between media buyers and sellers and between content producers and marketers, public policy management and competitive analysis.

The company was founded in 2004 by Michael Kassan the former president and Chief Operating Officer of Initiative Media Worldwide and Western International Media (the largest media buying agency at the time with billings of more than $10 billion). In 2009, he brought aboard Wenda Harris Millard, an internet advertising pioneer and a widely-known and respected marketing and media executive, to expand MediaLink’s offerings and influence. The company works with a wide range of strategic advisors (former senior executives at consumer brands and integrated media conglomerates, media buyers, and agency heads,) who have in-depth operating experience and knowledge in the specialties applicable to client needs.