Michael E. Kassan
Chairman, Chief Executive Officer




An internationally recognized business   strategist operating at the intersection of the   media, advertising, entertainment, and   technology industries, Michael E. Kassan is Chairman and Chief Executive Officer of MediaLink LLC.

Mr. Kassan previously was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 where he helped grow media billings from $1.5 billion to over $10 billion. Prior to Initiative, he was President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment). Mr. Kassan, an attorney, was also counsel to the Los Angeles law firm of Glaser, Weil, Fink, Jacobs, Howard & Shapiro LLP.

Mr. Kassan is often called upon as speaker and commentator to share his insights on the media and advertising industries, changes within them, growth, and where tangible opportunities exist for marketers. He is a regular keynote speaker at the world’s major media conferences.

Mr. Kassan has been very active in civic matters and has served on the board of The Hollywood Radio and Television Society, The Commission on California State Government Organization and Economy, The Cultural Affairs Commission for The City of Los Angeles, and as chairman of The California State Senate Select Committee on the entertainment industry.

Mr. Kassan’s philanthropic efforts include an active interest in children’s education and mentorship, having served on the Board of the H.E.L.P. Group, a non-profit organization serving children with special needs, the Big Brothers/Big Sisters program of Los Angeles, and the Starlight Foundation.

Mr. Kassan is on the Board of the Reisenbach Foundation and served for nearly 20 years as a board member of the Stephen S. Wise Temple in Los Angeles. He also served on the Board of Governors of the Hebrew Union College. Mr. Kassan also gives his time to Cedars-Sinai Medical Center of Los Angeles, where his wife Ronnie sits on the Board of Governors.